Official Documents

Lb33 Privacy Policy – Player Personal Data Protection

Lb33 is committed to protecting the privacy and personal data of every member. Learn how we collect, use, and safeguard your information.

Updated: January 2026
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Malay

How lb33 Protects Your Data

Six key pillars of privacy protection that lb33 implements for every member in Malaysia.

256-bit SSL encryption

All data transmitted between your device and lb33 servers is protected with industry-grade 256-bit SSL encryption, ensuring no third party can intercept your information.

Secure Servers

Your personal data is stored in premium data centres with strict physical and digital access controls. Only authorised personnel may access sensitive information.

Full Privacy Control

You have full rights over your data — including the right to access, amend, and delete personal data we hold upon your request.

No Data Sales

Lb33 has never and will never sell, rent, or disclose your personal data to third parties for marketing purposes without your consent.

Payment Security

Your financial information is processed through a payment gateway that complies with PCI DSS security standards. lb33 does not store full card numbers in our systems.

Marketing Controls

You may opt out of marketing communications at any time by contacting our support team or through the settings in your lb33 account, with no conditions attached.

Important Notice

This Privacy Policy applies to all users of the lb33 platform, including the website and mobile app.

Effective Date

This policy is effective from 1 January 2026 and supersedes all previous versions.

1 Introduction

Lb33 values the privacy of every member who uses our platform. This Privacy Policy transparently explains how lb33 collects, processes, stores, and protects your personal data when you use the lb33.vu website or the lb33 mobile app.

As an online sports betting and casino platform serving Malaysian players, lb33 understands how important your trust is. We do not take this responsibility lightly. Every decision we make regarding your data is grounded in the principles of transparency, security, and respect for individual privacy.

By registering an account or using the lb33 platform, you agree to the terms set out in this Privacy Policy. If you do not agree with any part of this policy, please stop using the platform and contact us for assistance with account closure. We encourage you to read this document carefully and to reach out to our support team if you have any questions.

Important Note

This Privacy Policy forms part of lb33 Terms and Conditions. Continued use of the platform means you fully accept both documents.

2 Data We Collect

Lb33 only collects data necessary for platform operations, legal compliance, and improving the user experience. We do not collect data beyond these requirements. Below are the categories of data we collect:

Data Category Example Purpose of Collection
Identity Data Full name, date of birth, identification card number Identity verification (KYC), fraud prevention
Contact Data Phone number, email address Account communications, transaction notifications
Financial Data Bank name, bank account number, e-wallet Processing of deposits and withdrawals
Technical Data IP address, device type, web browser Account security, fraud detection
Usage Data Betting history, login records, gameplay patterns Responsible gaming compliance, analytics
Communication Data Support chat history, complaints, feedback Customer service improvement

Lb33 also automatically collects data through cookies and tracking technologies when you browse our platform. Further information on cookies is discussed in Section 6.

3 How We Use Your Data

Lb33 uses collected data solely for legitimate and necessary purposes. We do not use your data for purposes unrelated to platform operations without your prior consent.

Platform operations and account management: Your data is used to create and manage your lb33 account, process deposits and withdrawals, verify your identity during the KYC process, and ensure all financial transactions are processed correctly and securely to the right account.

Security and fraud prevention: Technical information such as IP addresses and device data is used to detect suspicious activity, prevent unauthorised access to your account, and identify fraud attempts before they affect your fund balance. lb33's security system operates 24 hours a day, 7 days a week.

Legal and regulatory compliance: As a responsible platform, lb33 uses your data to meet legal obligations related to anti-money laundering (AML), counter-terrorism financing (CTF), and reporting requirements set by the relevant authorities.

User experience improvement: Aggregated and anonymised usage data is analysed to understand platform usage patterns, identify areas for improvement, and develop new features that better meet the needs of Malaysian players.

Communications and support: lb33 uses your contact information to send important account notifications, security updates, transaction confirmations, and responses to your customer support enquiries.

Marketing Communications
  • Lb33 only sends you promotions and offers if you have consented to receive them.
  • You may unsubscribe from marketing emails at any time with no conditions.
  • Important transaction notifications are not included under the marketing category and will continue to be sent.

4 Data Sharing With Third Parties

Lb33 does not sell, rent, or trade your personal data to any third party for marketing purposes. However, there are limited situations where your data may be shared with certain parties for legitimate operational needs:

  • Payment service provider: Payment gateways and financial institutions that process your deposit and withdrawal transactions receive only the information necessary to complete those transactions.
  • Identity verification provider: A registered and trusted third-party KYC service is used to verify your identity in order to meet compliance requirements.
  • Legal authority: lb33 will disclose data when required by court order, legal investigation, or official request from the relevant authorities.
  • Technology service provider: Technical infrastructure providers such as server hosting and cybersecurity services that have signed strict confidentiality agreements with lb33.
  • Business transfers: In the event of a company merger or acquisition, user data may be transferred as a business asset with appropriate notice given to all users.

All third parties with whom we share data are bound by strict data protection agreements and are only permitted to use your data for the purposes specified in those agreements.

5 Data Security

The security of your personal data is lb33's top priority. We continuously invest in the latest security infrastructure to ensure your information is always protected from unauthorised access, leaks, or misuse.

Data encryption: All communications between your device and lb33 servers are secured with TLS 1.3 protocol and 256-bit SSL encryption. Sensitive data stored in our databases is also encrypted using AES-256, a standard adopted by financial institutions and government agencies worldwide.

Access control: Only authorised personnel, and solely for specific work purposes, may access your personal data. All access is logged and monitored. Internal passwords use multi-factor authentication (MFA) and are updated on a regular basis.

Continuous monitoring: The lb33 security system monitors suspicious activity in real time, including failed login attempts, unusual transaction patterns, and access from unrecognised locations.

lb33 Security Measures
  • 256-bit SSL encryption for all connections
  • AES-256 encryption for stored data
  • Two-factor authentication (2FA) for member accounts
  • Regular independent security audits
  • 24/7 cyber threat monitoring
  • Comprehensive security incident response plan

In the event of a security incident affecting your data, lb33 will notify you promptly through the communication channels registered to your account and take the necessary remediation steps without delay.

6 Cookies & Tracking Technologies

Lb33 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you browse the lb33 website.

Types of cookies we use:

  • Essential Cookies: These cookies are essential for the platform's basic functions such as login sessions, security verification, and language preferences. Without them, the platform cannot function properly. This type of cookie cannot be disabled.
  • Performance cookies: Collects data on how you interact with the platform to help us identify technical issues and improve overall site performance.
  • Functional cookies: Stores your preferences such as language selection and display settings so you do not need to reconfigure them each time you log in.
  • Analytics cookies: Helps us understand how visitors use the platform as a whole through aggregated, anonymised data. lb33 uses internal analytics tools for this purpose.

You may manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality of the lb33 platform. Further information on how to manage cookies can be found in your web browser settings.

7 Your Rights

Lb33 respects your rights as a data subject and ensures you can exercise these rights with ease. Below are the rights you hold regarding your personal data at lb33:

  • Right of access: You have the right to request a copy of all personal data lb33 holds about you. We will provide this information within 14 business days of the request date.
  • Right to Rectification: If you find that any data we hold is inaccurate or outdated, you have the right to request a correction and we will update it promptly.
  • Right to Erasure: You may request the deletion of your personal data in certain circumstances, subject to legal retention requirements and compliance obligations we are bound by.
  • Right to Restriction of Processing: You may request that lb33 restrict how we process your data while any dispute is being resolved.
  • Right to Data Portability: You have the right to receive your personal data in a machine-readable format for the purpose of transferring it to another service provider.
  • Right to Object: You may object to the processing of your data for direct marketing purposes at any time, and we will cease such activity immediately.

To exercise any of the above rights, contact the lb33 support team via 24/7 live chat. lb33 will verify your identity before processing any data-related request to protect the security of your account.

8 Data Retention Period

Lb33 only retains your personal data for as long as necessary for the purposes stated in this policy or as required by law. Below is a general guide to our data retention periods:

  • Active account data: Retained for the duration your account remains active and for a reasonable period following account closure.
  • Financial transaction data: Retained for a minimum of seven (7) years from the transaction date to comply with applicable financial and accounting legal requirements.
  • KYC and identity verification data: Retained for the period required by applicable AML/CTF legal compliance requirements, generally no less than five (5) years.
  • Support communication logs: Retained for three (3) years from the date of last communication for dispute resolution purposes.
  • Technical and security log data: Retained for one (1) year for security investigation and incident analysis purposes.

Once the retention period expires, your data will be securely deleted or anonymised in accordance with lb33's established data deletion procedures. You may contact us to learn more about the retention periods for specific data categories.

9 Child Protection

Lb33 is an online betting platform exclusively for adults aged 18 years and above. We do not intentionally collect or process personal data of individuals under the age of 18.

If we discover that personal data of a child under 18 has been collected without our knowledge, we will take immediate steps to delete that data and close the relevant account. If you believe your child or any minor has registered on the lb33 platform, please contact our support team immediately via 24/7 live chat.

Age Warning

The lb33 platform is strictly for users aged 18 and above. Parents and guardians are encouraged to use parental control software to prevent unauthorised access by minors.

10 Privacy Policy Amendments

Lb33 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements in how we protect your data. All material amendments will be accompanied by a notice to users.

When significant changes are made to this Privacy Policy, lb33 will notify you via an in-platform notification, an email to the address registered to your account, or a prominent notice on lb33.vu. The most recent update date will always be displayed at the top of this document.

Your continued use of the lb33 platform after any amendments are published will be considered your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to ensure you are always informed of how we protect your privacy.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how lb33 handles your personal data, our team is ready to assist you at any time.

lb33 Contact Channels
  • Live Chat 24/7 — Fastest channel, average response under 3 minutes
  • Support Email[email protected] (reply within 24 business hours)
  • Operating hours — 24 hours a day, 7 days a week including public holidays

For data-related requests such as access, correction, or deletion, please clearly state the type of request and provide the required identity verification details when contacting us. lb33 is committed to addressing all privacy enquiries within a reasonable timeframe and with full transparency.

Lb33 Privacy Policy FAQ

Answers to the most frequently asked questions about data protection and privacy on the lb33 platform.

Absolutely not. lb33 has never sold, rented, or traded your personal data to any third party for marketing purposes. Your data is only shared with service providers essential to platform operations, such as payment gateways, and only the minimum necessary information is shared.

Contact the lb33 support team via 24/7 live chat and state your data access request. We will verify your identity first before processing the request, then provide a copy of your data within 14 business days in an appropriate format.

After an account is closed, lb33 retains certain data for the period required by law — for example, financial records for 7 years and KYC data for 5 years. These are mandatory legal compliance requirements that cannot be waived. After this period, your data will be securely deleted.

Yes. lb33 uses payment gateways that comply with PCI DSS security standards. lb33 does not store full card numbers in our systems — all payment processing is handled by certified and registered payment providers. All transactions are protected with 256-bit SSL encryption.

You may request the deletion of your personal data; however, please note that some data must be retained by lb33 to fulfil legal obligations such as financial records and KYC data. Deletion requests not subject to legal retention requirements will be processed within 30 days of the date the request is received.

You may opt out of promotional emails at any time by contacting lb33 customer support via live chat and stating your request. We will update your communication preferences within 48 hours. Please note that transaction notifications and account security alerts will continue to be sent as they are essential communications related to your account.
Your Data Is Safe With Us

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